Ignacio Ayestaran
About
As a 3D artist and photographer, I’ve spent my life dissecting color, light, texture, movement and composition. What began at NYU’s Tisch School of the Arts led to a thirty-year career in the broadcast industry, a journey that culminated in an Emmy Award for my work with the Discovery Channel. Photography has always been embedded in that process, as reference for lighting and as a source of materials and textures. As the years passed, I found myself stepping out of the digital world and into the real one.
For over a decade, I was a contributing artist for Getty Images, where my work was selected for the exclusive Getty Prestige Collection. My photography has been published and used by organizations including Apple, the BBC, Volkswagen, Le Figaro, Amazon, Condé Nast, The New York Times, Lonely Planet, and Smithsonian Magazine. In 2026, one of my photographs was named an Editors’ Pick in Life Framer’s Humans competition.
My work in the broadcast industry has always involved emerging technologies. In recent years, I’ve delved into how generative AI can expand the boundaries of traditional imaging and 3D design. In 2023, I was invited to be a guest lecturer at the School of Visual Arts’ i3: Images, Ideas, Inspiration series, where I discussed the principles of prompt engineering and the evolving role of AI in the contemporary image-making industries.